Ladbrokes is the latest British bookmaker to add NYX Gaming content to their product suite. NextGen Gaming, the Australian games studio for NYX, has had the titles Foxin’ Wins, Medusa II, and 300 Shields go live with Ladbrokes. The partnership with NYX Gaming will see other licensed titles be added including Judge Dredd and additional NextGen slots which will be released on mobile and desktop platforms. The content will be delivered via NYX’s OGS platform which will also allow games to be added via NYX’s third party content partners.
Richard Poole, Ladbrokes director of e-gaming commented on the deal, “This partnership supports our strategy of having best-of-breed suppliers, enabling our customers to play the best slots across multiple channels.”
Adding further, “NextGen have a strong heritage in slot games but importantly are now producing great mobile content on the NYX OGS platform.” I look forward to future releases from both the propriety NextGen content and also the quality third party suppliers with whom NYX partner.”
Speaking on behalf of NYX Gaming Group, Group Commercial Director David Johnson states, ”NextGen boast the widest distribution network of real-money wagering and social slots games in the online marketplace.”
“We are delighted to announce our partnership and go live with Ladbrokes and look forward to developing a close relationship across our respective businesses.”
Other NYX Gaming Group news announced recently is the acquisition of Ongame Network Limited to add the poker vertical to their offering. NYX has since filed a preliminary long form prospectus with the securities commissions of each of the provinces and territories of Canada ahead of an initial public offering of its ordinary shares. The partnership with Ladbrokes is the first to be announced since the filing.